O'Keeffe Consulting
JournalA place to talk about that which concerns us most as business people, that which inspires us when business hours are over, and those musings that may or may not have to do with either. Life is short. Make money, yes, and then…
Outdoor Retailer Summer Market: First Thought, Best Thought
O’Keeffe Consulting attended Outdoor Retailer Summer Market in July, notably our 40-year anniversary of the first outdoor show we attended in Las Vegas in 1978. My, how things have changed. While other reviewers more qualified will focus on new products,...
Trust Yourself – Trust Science
Without a doubt, there are tried and true business processes, protocols and procedures that just plain work. There is a tool box. The more we know of it and the more we put those tools and axioms into play, the more successful we might be. Find the tool box. By all...
Merchandise Planning and Inventory Control
If a product business, retail or wholesale, doing a million dollars a year in cost of sales, operating at an anemic two turns per year, improves by just a quarter turn, on average, that business will have roughly $55,000 more cash in hand throughout the year. For a...
Harmony
What does our logo mean? At O’Keeffe Consulting, we thought long and hard about our core values and what we have learned from years of experience in businesses. We wanted our logo to speak to that essential nugget of wisdom that we’ve seen make the...
Customer Intimacy
How well do we maintain a connection with our customers after we make a sale? Was this just a transaction or the beginning of a long relationship? I bought a middle-of-the-line Taylor acoustic guitar maybe fifteen years ago, through a local dealer in Boulder. It was...
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